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Article: Case Study: Everyone Speaks The Same Language When It Comes To The Importance Of Brand Awareness.(Case study)
- Article from:
- PR News
- Article date:
- July 9, 2007
CopyrightCOPYRIGHT 2007 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Company: Rosetta Stone
Agency: HBL Media, Carmichael Lynch Spong
Timeframe: 2006
The $100 billion language-learning market confirms that having the ability to speak and understand multiple languages is a necessity, as accelerating globalization prompts nations and people to interconnect. Minneapolis-based PR agency Carmichael Lynch Spong set out to prove that effective brand awareness is universal -- even if the language is not -- when they led an international media relations campaign for Rosetta Stone, a language-learning software program, that was deemed an under-the-radar brand for the average consumer.
Rosetta Stone users ...