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Article: Harry Potter Charms the Entertainment Industry.

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PR Newswire
Article date:
July 10, 2007
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The Nielsen Company examines Harry Potter's vast impact on Books, Movies, Internet, Television, Music and Advertising

NEW YORK, July 10 /PRNewswire/ -- With the imminent release of the new Harry Potter movie, "Harry Potter and the Order of the Phoenix," as well as the upcoming book release on July 21 of the seventh and final installment in the series, "Harry Potter and the Deathly Hallows," The Nielsen Company today released a multi-dimensional overview into the young wizard's strong impact on the entertainment industry. Here is a unique look at the Harry Potter effect. 

 
  -- Book sales (Nielsen BookScan) - Since 1998, when Nielsen began 
 measuring ...

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