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Article: Books-A-Million Announces Express Lane and Celebration for Fans of Harry Potter and the Deathly Hallows!
- Article from:
- Business Wire
- Article date:
- July 10, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BIRMINGHAM, Ala. -- Books-A-Million, Inc. (NASDAQ:BAMM) today announced that there will be no long waits in line as the clock strikes midnight on Saturday, July 21st, with its exclusive and super-fast Express Lane vouchers. In an effort to offer Harry Potter and the Deathly Hollows at the earliest possible moment, Books-A-Million will open Express Lanes in most of its 208 locations. Customers who have purchased an Express Lane voucher may simply exchange it for one copy of Harry Potter and the Deathly Hallows. Express Lane vouchers are on sale now at all Books-A-Million locations for 40% off the book's retail price, plus an extra 10% off with a Millionaire's Club Card.
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