Article: GM HIKES INCENTIVES IN PICKUP TRUCK FIGHT.(BUSINESS)

Byline: Tom Krisher Associated Press

DETROIT -- The pickup truck discount fight escalated on Monday as General Motors Corp. announced increased rebates and more low-interest financing options in an effort to boost sales that sagged in June.

GM, which has been trying to reduce incentives and raise purchase prices closer to the sticker, announced that it would offer up to $2,000 in cash discounts or financing from zero percent to 4.9 percent on regular-cab models of its Chevrolet Silverado and GMC Sierra pickup trucks.

The offers vary by region, with the most generous deals in the North Central and Northeastern parts of the country. They run from tonight through ...

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