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Article: THIS 23-YEAR-OLD HAS GOOGLE SWEATING; Mark Zuckerberg's Facebook offers something search doesn't-distribution.(News)
- Article from:
- Advertising Age
- Article date:
- July 9, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ABBEY KLAASSEN
aklaassen@adage.com
What's the only company that scares Google? Facebook.
Just as Google has become what some people call the operating system for search, Facebook is turning itself into the operating system for social networking. While Google knows what millions of people are searching for, Facebook has something the search giant hasn't been able to grow: a network of connections between people that creates a viral distribution platform unrivaled by any portal or search engine.
Don't think this point hasn't made its way to Mountain View. It has certainly made it into the New York offices of News Corp., parent of ...