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Article: ESTEE LAUDER ANNOUNCES NEW SIGNATURE FACE
- Article from:
- PR Newswire
- Article date:
- March 8, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, March 8 /PRNewswire/ -- Leonard A. Lauder, President and CEO of the Estee Lauder Companies, announced today that Elizabeth Hurley has just been signed to represent the company in its fragrance, cosmetics and skincare ads worldwide.
The British actress was selected in an exhaustive search lasting more than two years. More than 15 women were considered for the sought- after position as the reigning icon of the world's premiere cosmetics and skincare company.
"As marketers of cosmetics, we were especially interested in considering women with significant magazine cover appeal," explained Leonard A. Lauder, President and CEO of the Estee Lauder ...