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Article: Apple grabs mind share, growth questioned; A new game in town.
- Article from:
- RCR Wireless News
- Article date:
- July 9, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: PHIL CARSON
Powered by brand equity and brilliant media manipulation, Apple Inc. has parachuted into the handset business.
Look out below!
The company's first foray into mobile handsets has captured so much attention-the proverbial "mind share'' in tech-speak-that incumbent handset vendors must respond to the challenge, according to two leading analysts.
Those responses are likely to take myriad directions, from fast-follower tactics to grander, hardware-and-content strategies, the analysts said. But those who suggest that the iPhone is nothing but good for the industry ignore its challenges at their peril.
"If you're ...