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Article: Mikoh's smart & secure retail tag addresses consumer privacy concerns.(EMERGING TECHNOLOGIES & MARKETS)
- Article from:
- Wireless Design & Development
- Article date:
- June 1, 2007
CopyrightCOPYRIGHT 2007 Advantage Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Balancing the need for RFID tagging in the retail environment with the need for customer privacy, MIKOH Corporation has developed the Smart & Secure Retail Tag.
The use of item-level RFID tagging in the retail industry is a means to provide dramatic improvements to inventory management, specifically by reducing out-of-stock levels and streamlining product replenishment. However, because an RFID tag can be read from as far away as 20 feet, consumer advocates have raised concerns that RFID tagging could be used to invade consumer privacy by tracking shopping habits and gathering other information that could then be said to marketers and other groups.
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