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Article: IRI New Product Innovation and Launch Solutions Deliver Breakthrough Insights That Drive New Product Success.
- Article from:
- Business Wire
- Article date:
- February 27, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Solutions Help Retailers and Manufacturers Innovate and Measure New Product Performance to Dramatically Increase Success Rates
CHICAGO & LAS VEGAS -- Recognizing that delivering successful new products that meet the evolving needs of today's changing consumers is both a challenge and an opportunity for consumer packaged goods (CPG) marketers, IRI, the world's leading global provider of consumer, shopper, and retail market intelligence and insights for the CPG, retail and healthcare industries, today unveiled its "Product Innovation and Launch" solution suite, which contains solutions that support each stage of the product development lifecycle. The announcement ...