Article: Customer Loyalty and Acquisition Strategies in Europe: Key Drivers, Successful Strategies and Major Opportunities.

LYON, France -- Reportlinker.com announces that a new market research report related to the world wide customer loyalty market is now available to its catalogue.

Trends in Customer Loyalty and Acquisition Strategies in Europe 2007

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Introduction

Lenders are having to contend with the issue of decreasing customer loyalty, as customers shop around more and switch providers more often. So how should lenders look to ...

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