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Article: Catalina Marketing Expands into Interactive Arena with ePrize Strategic Partnership.
- Article from:
- Business Wire
- Article date:
- March 1, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ST. PETERSBURG, Fla. -- Catalina Marketing Corporation (NYSE:POS), the world leader in behavior-based marketing solutions, announced today that it plans to continue expanding its reach beyond the printer and into the interactive arena with a new strategic relationship with global interactive promotion developer ePrize.
The partnership will be part of a new Catalina Interactive program, which will allow brands to distribute individually targeted promotional codes to shoppers via Catalina printers located at more than 22,000 retail stores in the United States. Shoppers will then use the codes to participate in online interactive promotions for the chance to win ...