Article: Cleaning up. (Recovery Engineering,water filtration company)

MINNEAPOLIS--Pessimism pays. At least that appears to be the case for Brian Sullivan, founders, president and chief executive of Recovery Engineering, who attributes his company's success in the water filtration business in part to always seeing his glass half empty, rather than half full.

"I joke around sometimes and call it the power of pessimism," says the executive, in his early 30s, who started the company in 1986, two years after graduating from Harvard, "My approach has always been to anticipate the worst, figure out possible thing that can go wrong, so that we're prepared to attack any problems that might arise."

After all, Recovery got its start with ...

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