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Article: Mr. Rodgers' neighborhood. (Cypress Semiconductor CEO Thurman John Rodgers) (Cover Story)
- Article from:
- Chief Executive (U.S.)
- Article date:
- January 1, 1995
- Author:
CopyrightCOPYRIGHT 1995 Chief Executive Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After a brief tumble, Cypress Semiconductor is back in the black and gunning for $1 billion in sales. But the chieftain of this warrior tribe isn't a kindly gentleman in a cardigan sweater. He's more like a cross between his favorite movie characters - Robocop, Terminator, and The Great Santini.
"You've got to see this," says a secretary, ushering a visitor into a spacious corner office in the San Jose, CA, headquarters of chipmaker Cypress Semiconductor. Atop a bookcase rests a small jar of petroleum jelly. A polite description of the sticker on the jar is impossible; suffice it to say, it indicates the emollient is for employees who face a drilling from the CEO who ...