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Article: VERA'S INNER CIRCLE.(Vera Wang's label for Kohl's Corp.)
- Article from:
- WWD
- Article date:
- July 9, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Karyn Monget
Will there be ramifications for the designer lingerie business following Vera Wang's decision to go against the grain and design a secondary line of intimates called Simply Vera, an exclusive label for Kohl's?
The decision to create a lingerie collection for the department store has displeased executives at Macy's, mainly because it and Kohl's have similar price structures and product aimed at the same consumer base, according to industry sources. As a result, Macy's reportedly will not carry the designer lines Vera Wang Lingerie and Vera Wang Body, a collection of foundations slated for fall selling.
Now that Macy's is the ...