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Article: The retailer response: fighting harder for customers. (intimate apparel)(Cross-Shopping Supplement)
- Article from:
- WWD
- Article date:
- March 13, 1995
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK - In intimate apparel, the cross-shopping phenomenon is accelerating.
Shifting consumer loyalties are sparking new retail strategies that affect brands, private labels. pricing policies and the profit picture.
It's an all-out battle to win consumer loyalties, but generally shoppers are defecting from department stores and embracing discount stores. outlets and specialty stores for their bras, panties and sleepwear.
Over the past five years, discount stores have raised their market share by five percentage points in intimate apparel, moving from 22 percent to 27 percent of the $8.6 billion industry, according to The NPD Group. a consumer ...