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Article: Cyberspace another tool for the real estate market. (real estate industry's multiple-listing services and information kiosks)
- Article from:
- San Diego Business Journal
- Article date:
- February 6, 1995
- Author:
CopyrightCOPYRIGHT 1995 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Technology is opening new vistas for Realtors to explore and exploit. And the real estate industry has responded by entering cyberspace with computer-driven, three-dimensional, multiple-listing services and information kiosks.
Local computer virtual reality animation companies like Multi-Media Showroom and the Ayres Group are providing the tools.
"The tools of tomorrow, today" is the motto of Multi-Media Showroom at 7340 Miramar Road. The marketing company uses virtual reality in a theater setting to walk clients through computer-simulated home sites.
Sam Cavitt, Multi-Media's marketing director, claims it's an evolutionary advance in marketing.
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