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Article: Ginning up sales: a classic spirit is making a long-awaited comeback as premium gin brands capture consumer interest.
- Article from:
- Beverage Dynamics
- Article date:
- July 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After years of struggling, the gin category may finally be poised to make a comeback, regaining the prominence it once enjoyed in the lexicon of American cocktail culture. Despite declining sales among several domestic brands, category sales were up nearly 1% in 2006. Sales of the top 10 brands were up 1.6%, even though 7 of the 10 had flat or declining sales. The category gorilla, Seagram's, grew 4.7%, accounting for the bulk of total gin growth. While Seagram's sales are double those of its nearest rival, though, they aren't the whole story.
One of the first victims of vodka's explosive growth over the past few decades, gin is now benefiting from the growing ...
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