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Article: Striking a chord on Web.(web giants' coverage of Live Earth concert)
- Article from:
- Daily Variety
- Article date:
- July 5, 2007
- Author:
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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An altruistic message hangs like an enormous green banner over the Live Earth concerts set to unfold this weekend across six continents, but for the Web giants who are beaming the 24-hour event worldwide, there's also a very specific business purpose driving their involvement: Monetizing original content on the Internet.
MSN, which is Control Room's exclusive worldwide partner in Live Earth, will be streaming and stockpiling footage of some of the world's biggest names in music--all in the course of one day. Securing the Live Earth rights was a significant coup for MSN, which has lagged portals such as Yahoo in building a library of exclusive music and concert ...
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Article: USA Live Earth Revealed.
PR Newswire Europe;
April 10, 2007 ;
700+ words
... ... Steps of the Oriental Pearl Tower in Shanghai. Live Earth is produced by Control Room, of which Kevin Wall is the CEO. Control Room ... Rolling Stones, among others. Yusef K. Robb of Live Earth, +1-323-384-1789, press@liveearth ...
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