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Article: The Golf Channel inks General Motors to multi-year deal; Anheuser-Busch, PaineWebber, Callaway Golf also sign-on.
- Article from:
- Business Wire
- Article date:
- March 19, 1995
CopyrightCOPYRIGHT 1995 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ORLANDO, Fla.--(BUSINESS WIRE)--March 19, 1995--The Golf Channel has secured a multi-year charter sponsorship agreement with General Motors, the world's largest automaker, it was announced Sunday by Joseph E. Gibbs, president and chief executive officer of The Golf Channel.
``This sponsorship agreement from General Motors is significant in both quality and quantity for The Golf Channel,'' said Gary Stevenson, executive vice president and chief operating officer of The Golf Channel. ``It will give GM presence throughout our programming and puts their creative stamp of approval on our concept to define target marketing to the high demographic golf audience.''
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