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Article: Cline Davis & Mann: a bigfoot firm steps out, finds competition liberating--and lucrative.(THE TOP 50)(Company overview)
- Article from:
- Medical Marketing & Media
- Article date:
- July 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cline Davis & Mann is on a tear. Almost unbeatable in the pitch in the past 18 months, the New York-based agency is ready to beef up its capabilities further with a new specialty division, Lab9, and continued investment in its employees.
CDM had an extraordinary year in 2006, winning 31 of 36 pitches (that's an 86% success rate). And, so far, 2007 is proving every bit as good, with the firm having triumphed in 17 out of 20 pitches (85%).
So, what on earth is CDM doing right?
"We're being selective in the business that we pitch," says chairman and CEO Ed Wise. "And we have a very good [pitching] process that represents a lot of strategic ...