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Article: Integrated Communications: after a five-year hot streak, ICC gets Alchemy to spur further growth.(THE TOP 50)
- Article from:
- Medical Marketing & Media
- Article date:
- July 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Integrated Communications Corp. (ICC) has doubled its revenue and staff size over the last five years, an accomplishment that would please almost any agency executive.
For ICC president and CEO Steve Viviano, "It's a very good place to be," he tells MM&M. However, growth brings challenge: "We've had to evaluate all different kinds of space configurations, because we've used up all the space here in this building."
As Viviano tells it, the reason for his agency's dramatic rise is a medical department teeming with MDs and a careful approach to choosing which pitches to attend. The agency touts a balanced book of business. Its 12 wins this year have ...