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Article: Audio Craft takes its show on the road and educates.(Home Theater Merchandising)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- March 13, 1995
CopyrightCOPYRIGHT 1995 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CLEVELAND--Audio Craft took home entertainment on the road many years ago--and long before it came to be called home theater.
The four-store chain started life in the 1960s as a hi-fi specialty store. This was at a time when such stores began to populate the country in large numbers, a trend which reached a peak in the early 1980s.
During the '70s, the emergence of hi-fi stereo as a mass market product started a new era in home entertainment. Many of the hi-fi specialty shops were begun by buffs who knew a lot about the products but not enough about business. So it wasn't long before there were casualties.
For one thing, the single-male baby boomers who ...