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Article: FEATURE/San Diego Padres tap Di Zinno Thompson to pitch 1995 season; Padres' new owners select a new agency to reconnect the team to San Diego fans and residents.
- Article from:
- Business Wire
- Article date:
- March 21, 1995
CopyrightCOPYRIGHT 1995 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN DIEGO--(BUSINESS WIRE FEATURES)--March 21, 1995--After a two-month search, the San Diego Padres have selected San Diego-based Di Zinno Thompson Integrated Marketing Solutions to handle advertising for the 1995 season.
Di Zinno Thompson will handle a multitiered campaign with the first phase beginning immediately. Then, the minute the baseball strike is settle, Di Zinno Thompson will unveil a second, season-long advertising campaign.
``This is a challenging assignment,'' said Larry Lucchino, chief executive officer of the San Diego Padres. John Moores and Lucchino bought the Padres in December 1994. ``To be sure, our Padres fans have endured a period of ...