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Article: Leagas Delaney wins #3m FilmOn Web brief.(Leagas Delaney Group Ltd.)(Brief article)
- Article from:
- Marketing Week
- Article date:
- July 26, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Leagas Delaney London has scooped the #3m integrated brief to launch film content website FilmOn.
The brand will launch first in the UK, followed by Germany and America. The website houses an extensive range of film content, from feature films to documentaries and short-form content.
It says the content available was previously only available to people who knew where to look for it, but with FilmOn, it can be catalogued in one online place.
The site will also link to FilmOn3D, the brand's virtual "Beverley Hills" social network, where consumers can create avatars to connect with fellow film lovers. The site will allow avatars to watch ...