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Article: Healthy halo: flavors that influence purchase decisions.(HEALTHIER FORMULATIONS)
- Article from:
- Stagnito's New Products Magazine
- Article date:
- June 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Consumers want all they can get from new foods and beverages. A product must taste good, but if it can also increase blood circulation, all the better. If a processor is unable to use an actual healthy ingredient in an application, sometimes a flavor will add a nutritional perception on the part of consumers, which can make all the difference in a purchase decision.
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A number of flavors have healthier connotations than others. In fact, some flavors are perceived with such high nutritional value that they overcome the less healthy applications they occasionally support. Case in point: deep-fried blueberry snack pie. There are no ...