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Article: "Video Advertising Online: Spending and Audience" by eMarketer July 2007.
- Article from:
- M2 Presswire
- Article date:
- July 27, 2007
CopyrightCOPYRIGHT 2007 M2 Communications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-27 July 2007-MindBranch: "Video Advertising Online: Spending and Audience" by eMarketer July 2007(C)1994-2007 M2 COMMUNICATIONS LTD
RDATE:26072007
In 2011, nearly one in every ten dollars spent for advertising on the Internet will be for video advertising. As advertisers continue to shift budgets from television advertising, video ads will become a driving force in overall Internet ad spending gains.
The Video Advertising Online report examines the impact this new and developing channel will have on advertising revenues online and off.
Video's high engagement factor, combined with the Internet's tracking and targeting ...