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Article: Redefining Fort Collins: City's new slogan, "where renewal is a way of life," reflects local values.
- Article from:
- Greeley Tribune (Greeley, CO)
- Article date:
- July 28, 2007
CopyrightCOPYRIGHT 2007 Greeley Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jul. 28--By Angela Hygh
For the Tribune
If Fort Collins were a movie star, it would be Robert Redford or Al Gore.
That's what local respondents told surveyors from North Star Destination Strategies, a Tennessee-based marketing company that the city hired-at a cost of $80,000-to help polish its identity.
The resulting branding effort comes with the tagline, "Fort Collins: Where renewal is a way of life."
The tagline is the newest of such branding efforts in northern Colorado. Greeley's new slogan "Greeley: Great from the ground up" was also recently unveiled.
Kelly DiMartino, the communications and public involvement ...