Article: Fort Collins logo reflects values.

Jul. 28--By Angela Hygh

For the Tribune

If Fort Collins were a movie star, it would be Robert Redford or Al Gore.

That's what local respondents told surveyors from North Star Destination Strategies, a Tennessee-based marketing company that the city hired -- at a cost of $80,000 -- to help polish its identity.

The resulting branding effort comes with the tagline "Fort Collins: Where renewal is a way of life."

The tagline is the newest of such branding efforts in northern Colorado. Greeley's new slogan, "Greeley: Great from the ground up," was also recently unveiled.

Kelly DiMartino, the communications and public ...

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