Article: Metal urges: the full metal look is a prevailing one in the eyewear world now.(Accessories)

NEW YORK -- Be it stainless steel, copper, gold, silver, pewter or even brown, the leading trend in both sunglasses and ophthalmic frames is pure metal, metal and more metal.

Now that technology has come far enough to allow even the strongest-prescription lenses to be fitted into thin metal frames, it's a look that can be worn by everyone.

In addition to durability, metal frames are also available at relatively affordable prices, addressing the ongoing consumer demand for value at a price.

In addition to all the metals, there are plenty of other things for retailers to focus on, much of which can be seen at Vision Expo, which opens its East Coast ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!