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Article: Metal urges: the full metal look is a prevailing one in the eyewear world now.(Accessories)
- Article from:
- WWD
- Article date:
- March 20, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Be it stainless steel, copper, gold, silver, pewter or even brown, the leading trend in both sunglasses and ophthalmic frames is pure metal, metal and more metal.
Now that technology has come far enough to allow even the strongest-prescription lenses to be fitted into thin metal frames, it's a look that can be worn by everyone.
In addition to durability, metal frames are also available at relatively affordable prices, addressing the ongoing consumer demand for value at a price.
In addition to all the metals, there are plenty of other things for retailers to focus on, much of which can be seen at Vision Expo, which opens its East Coast ...
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