Article: Major soda companies are increasingly licensing their brand names to products outside of the beverage aisle in search of new revenue as soft drinks shrink.(BEVERAGE BRIEFS)(Brief article)

Article: Moonshine and hillbillies: Exhibit traces origin of Mountain Dew
Sunday Gazette-Mail;  August 19, 2001 ;     700+ words ......A soft drink with down-home roots, Mountain Dew lays claim to a heritage of moonshine...was one of four parties with claims on Mountain Dew's origin. But exactly who came up with...donated, making it the second-largest Mountain Dew bottle collection in the world. Other...

Article: DEWmocracy Polls Now Open and Voting for New Mountain Dew Flavor Has Begun.
PR Newswire;  June 9, 2008 ;     578 words ...Three Consumer-Created Mountain Dew Candidates Vie to Clinch Nomination as The Peoples...a heated three-way race for the next addition to the Mountain Dew lineup. Mountain Dew Revolution, Mountain Dew Voltage and Mountain Dew Supernova...

Article: mountain dew
The New York Public Library Book of Popular Americana;      8 words ...00-00-0000 mountain dew mountain dew See CORN LIQUOR.

Article: Forest Whitaker and Mountain Dew Launch 'DEWmocracy' Giving Power to the People.
PR Newswire;  November 7, 2007 ;     561 words ......Invites Consumers to Develop New Mountain Dew Product PURCHASE, N.Y., Nov. 7 /PRNewswire/ -- Forest Whitaker and Mountain Dew have teamed up to develop DEWmocracy...allow consumers to create the next Mountain Dew beverage online. DEWmocracy is...

Article: `Pepsi's 'Mountain Dew' is safe; meets all food norms'.
PTI - The Press Trust of India Ltd.;  July 30, 2004 ;     251 words ......India, PepsiCo on Friday asserted that 'Mountain Dew' was a totally safe product complying...that was being marketed in the US. The Mountain Dew being sold in India stands by all the...for Science and Environment, said the Mountain Dew contained caffeine. A bottle of any...

Article: Mountain Dew Voltage Wins DEWmocracy Election to Become New Brand Line Extension.
PR Newswire;  August 19, 2008 ;     422 words ......spoken and Voltage has been elected the new Mountain Dew flavor line extension. Mountain Dew Voltage, charged with raspberry citrus flavor...election was a unique contest between three Mountain Dew flavors -- Mountain Dew Revolution, Mountain...

Article: Mountain Dew's Evolution Keeps It Ahead of Pack.
Knight Ridder/Tribune Business News;  July 7, 2001 ;     700+ words ......Ridder/Tribune Business News Jul. 7--Mountain Dew isn't supposed to be a breakfast drink...foundation of a popular brand, you're right. Mountain Dew -- America's largest non-cola soft drink...limping along in search of converts. Mountain Dew's owner, Pepsi-Cola, accomplished this...

Article: Pepsi to Electrify Summer With 'Mountain Dew LiveWire'; Orange-Ignited New Dew Will Be Available Nationally From Memorial Day through Labor Day.
PR Newswire;  February 25, 2003 ;     349 words ...Mountain Dew lovers and soft drink variety seekers...Pepsi-Cola North America will offer Mountain Dew LiveWire, an orange-ignited new Dew...Combining the unique citrus taste of Mountain Dew with a bold orange flavor, Mountain...

Article: Pepsi to extend Mountain Dew line for summer. (Supplier News).(Brief Article)
Chain Drug Review;  April 7, 2003 ;     174 words ......PepsiCola North America will offer Mountain Dew LiveWire, an orange-tinted line extension...from Memorial Day through Labor Day. Mountain Dew Code Red sparked category growth and...clamoring for more flavor options under the Mountain Dew trademark, so we've developed LiveWire...

Article: The ultimate 'Halo 3' accessory: Mountain Dew; Pepsi plots first beverage based on video game, ties to hot Xbox 360 title.(News)(Pepsi-Cola North America's marketing strategy)
Advertising Age;  April 16, 2007 ;     604 words ......Colo., who stayed awake by chugging Mountain Dew. It has 54 milligrams of caffeine. You...citrus-cherry-flavored, limited-edition Mountain Dew that will carry the name of the much-anticipat...component in the marketing efforts for Mountain Dew,'' a spokeswoman said. Our goal is to...

Article: MOUNTAIN DEW DOESN'T WORK AS BIRTH CONTROL
Wyoming Tribune-Eagle;  October 18, 1999 ;     377 words ...CHEYENNE -- Drinking Mountain Dew, that neon greenish-yellow, highly caffeinated...country, have heard that drinking too much Mountain Dew can lower sperm count and/or shrink testicles. Mountain Dew, manufactured by PepsiCo., has one of the...

Article: MOUNTAIN DEW TO LAUNCH MASSIVE BEEPER NETWORK; HALF-A-MILLION TEENS TO BE CONNECTED
PR Newswire;  May 13, 1996 ;     700+ words ......to America's fastest growing soft drink, Mountain Dew today launched the Mountain Dew Extreme Network, the single-largest consumer...Specialized Mountain Bikes, Sea Doo and K2. The Mountain Dew Extreme Network will enable consumers collectively...

Article: Mountain Dew gives gamers more caffeine.(targeting the players)
Advertising Age;  September 26, 2005 ;     516 words ......KATE MACARTHUR PepsiCo is creating a Mountain Dew especially for the 180 million active...November launches MDX, an energy version of Mountain Dew aimed at gamers that is marked on the...beverage described it as tasting like Mountain Dew but with an energy kick and a telltale...

Article: Mountain Dew Unveils Aluminum Bottle Series.
PR Newswire;  May 15, 2007 ;     700+ words ......PURCHASE, N.Y., May 15 /PRNewswire/ -- Mountain Dew today announced the launch of Green...professional skateboarder sponsored by Mountain Dew, collaborated on a design with skater-turned-ar...asked to create their expressions of Mountain Dew. Treating the bottles as a canvas, the...