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Article: Top of the Mark: National Geographic Channel's 'The Gospel of Judas'.(Mark Awards)
- Article from:
- Multichannel News
- Article date:
- July 30, 2007
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By Staff
Among all of the campaigns that are receiving Mark Awards this year, the highest scoring campaign was National Geographic Channel's THE GOSPEL OF JUDAS. That coveted distinction makes it the winner of the Top of the Mark Award.
How does a network go about marketing a show to the media and public that can't be pitched ahead of time; the content of which is so controversial that it threatens to overshadow the program; and with partner organizations that are all moving in different directions?
That's the conundrum National Geographic Channel ran into when it was trying to promote The Gospel of Judas . The only known copy of the ...