Article: Brian Tierney's grand experiment: fitting Philly pigs for wings.(chief executive officer of Philadelphia Media Holdings L.L.C.)

Pigs weren't flying around The Philadelphia Inquirer's historic white deco tower on North Broad Street--not yet anyway. But this was a gleeful day for Brian P. Tierney, even if he'd forfeited the element of surprise. For months, the chief executive officer of Philadelphia Media Holdings had been telling anyone who would listen that the spring Audit Bureau of Circulations figures would show an increase in Inquirer circulation. The rise--the first since 2004--would be small, he knew, but symbolically significant after years of plummeting readership under the penny-pinching management of Knight Ridder, which had budgeted for another 7 percent decline. And it would contrast ...

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