|
|
Article: Live Earth producers create global telecast.(News)
- Article from:
- Television Broadcast
- Article date:
- July 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 New Bay Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The date 07/07/07 was a lucky day for the organizers of the Live Earth event: They pulled off what turned out to be the largest global entertainment event in history.
On that Saturday, for about 24 hours, Live Earth mounted eight celebrity-studded concerts on seven continents that were attended by hundreds of thousands and watched on TV and online by two billion others, according to the promoters.
The event, in the tradition of earlier international music charity extravaganzas like Live Aid and Live 8, was intended to rally world public opinion to a cause--in this case the reduction of global warming. Former Vice President Al Gore--now an Academy Award ...