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Article: Bird's start-up agency wins raft of business.(Neutrogena (UK) Ltd. and Duncan Bird )(Brief article)
- Article from:
- Marketing Week
- Article date:
- August 2, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Another Anomaly, the start-up agency to be headed by Sony BMG vice- president of futures Duncan Bird and backed by Anomaly founder Carl Johnson, has won a raft of business before it opens.
It will work with former Neutrogena skincare expert Tammy Ha on the skincare products line Eu.
The joint venture will cover design, positioning, launching the product globally and advertising. Eu, pronounced "you", will be stocked by SpaceNK in the UK.
Bird, who co-founded the Soul agency now owned by Nitro, will set up the agency in New York later this month with Natasha Jakubowski, a partner and strategic director at innovation consultancy Redscout. A ...