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Article: Analysis: Senior takes charge of Saatchi-Fallon.(Saatchi & Saatchi and Fallon London)
- Article from:
- Marketing Week
- Article date:
- August 2, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Following a fruitless search to replace Saatchi & Saatchi London chairman and chief executive Lee Daley, who stepped down earlier this year, Publicis Groupe is taking a novel approach to trying to save the once-mighty agency. A week after Saatchi lost the bulk of its UK Toyota business to CHI & Partners (MW July 12), it emerged that it was being aligned with sister agency Fallon in the latest bid to halt its decline. The new holding company - to be called Saatchi & Saatchi- Fallon - will be run by Fallon London founding partner Robert Senior, who has turned down the top job at Saatchi London in the past.
The move to align the two agencies was unforeseen, ...