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Article: America's new idols.(Bakery Foods: BREAD AISLE)
- Article from:
- Snack Food & Wholesale Bakery
- Article date:
- June 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's one thing to be wanted. It's another to be loved. In the baking industry, it's even more than that. It's all about becoming an "American Idol."
"You have a collection of people who are strong competitors, and every week, consumers vote for their favorite breads," notes Tim Zimmer, vice president of marketing for Sara Lee Brands, Sara Lee Food & Beverage. "I think it's a perfect fit for the category and for our brand and for the products we have."
For better or worse, loyal viewers of one of the nation's top-rated TV shows remember such contestants as Kelly Clarkson, Ruben Studdard and Jordin Sparks. In fact, some of these performers have become ...