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Article: Breaking the 'road rules'.(Salted Snacks: OTHER SNACKS)
- Article from:
- Snack Food & Wholesale Bakery
- Article date:
- June 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Potato chips, pretzels and popcorn might hog the lanes, er, salted snack aisles, but some manufacturers choose to break the rules of the road with innovations that challenge traditional means of snacking. MTV's extreme sports-loving, RV-sharing "Road Rulers" have got nothing on these risk-takers, whose mission--should they choose to accept it--is to win consumers' loyalty ... and spending dollars.
Just how are pita, soy, and fruit chips and crisps paving the way for alternative snacks? In today's competitive marketplace, it takes unique flavors, textures and nutritional profiles to steal attention from the mainstream leaders of the pack, i.e. the usual road ...