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Article: US INFLUENCE: Common language.(digital media services, internet advertising)
- Article from:
- New Media Age
- Article date:
- August 2, 2007
- Author:
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The lead in new media has swung back and forth between the UK and US as each learns from the other. Sean Hargrave examines what connects the two countries
Few would argue that the so-called special relationship between the US and the UK has been anything other than beneficial for the digital industry. Despite the potential for Britons to feel like a poor relation, used as a mere landing pad for American global giants, digital executives on both sides of the Atlantic claim the close links are mutually beneficial.
Like it or not, the fate of the UK digital sector is inextricably bound up with the US. American brands eyeing up Europe get to set up base ...