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Article: PR Technique: Sharing your story with the world.
- Article from:
- PR Week (US)
- Article date:
- June 6, 2007
- Author:
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Garnering global broadcast coverage requires different tactics Tanya Lewis reports
Obtaining global broadcast coverage is easier (and more affordable) than perhaps ever before. Demand is high because international broadcasters need pertinent stories, and even print outlets need video content for online editions. With a little consideration, crafting and packaging video for global consumption can yield huge audiences.
'Global media need video because they are under pressure to cover 'globalization' in all areas of news coverage - humanitarian and geo-political issues, healthcare, business, or sports,' says Shoba Purushothaman, CEO and cofounder of The ...