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Article: Campaigns: Clown appeals to media to help find missing bike.(contracts of Alan Miller PR and Feld Entertainment Inc.)
- Article from:
- PR Week (US)
- Article date:
- June 6, 2007
CopyrightCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Feld Entertainment
PR Team: Feld Entertainment (New York) and Alan Miller PR (New York)
Campaign: Recovering Bello's missing bike
Duration: March 30 to April 2, 2007
Budget: dollars 1,100
'Bello is such a well known figure in the city. So many people love him here in New York,' says Alan Miller, AMPR president. 'We said, 'Let's see if the newspapers and the media will try to help us get his bike back.'' A burst of coverage, the firm hoped, would lead to a recovery.
Tactics
The agency placed stories in the New York Post and Daily News, which both ran large pieces the following day. 'We knew if we went to print first, then TV would follow,' ...