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Article: Not just pixels anymore: name change to DNP better reflects company's digital, silver-halide offerings.(Business & Marketing)(DNP Photo Imaging America Corp.)(Company overview)
- Article from:
- PMA Magazine - Connecting the Imaging Communities
- Article date:
- July 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 PMA Magazine. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Earlier this year, the former Pixel Magic Imaging, San Marcos, Texas, officially changed its name to DNP Photo Imaging America Corp. (www.dnpphoto.com)--something that had been in the works for years.
"The name change reflects the overall strategy of the DNP efforts," explains Brett Cameron, who was appointed CEO last year. "With the acquisition of silver halide (in 2006), DNP took a much stronger position in photo media worldwide. When (Japan-based) DNP bought us 3 years ago, there was talk of changing the name at that time, then again last year. The well was primed for the change, and customers knew DNP. Actually, there was confusion about the Pixel Magic name ...