Article: Let there be new Light Ice Cream Bars and be Light Yogurt-Strawberry cones.(ICE CREAM SCOOPS)

Ice cream producers and marketers in the United States and Germany are shining the spotlight on reduced calorie products with high flavor profiles, as more consumers seek to slim down without giving up on their desire to indulge in rich and creamy frozen confectionery. Blue Bunny Premium Light Cookies & Cream Ice Cream Bars (bottom package) from Well's Dairy Inc., Le Mars, Iowa, distributed in 532-ml six-packs, are said to have only one-half the fat and 40% fewer calories than other premium bars available in the USA market.

In Germany, the Be Light line of store brands marketed at Lidl discount shops now features an assortment of ice cream ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!