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Article: 'Real love from Ecuador' seen in shrimp form at NRA show.(SHRIMP PRODUCTS UPDATE)
- Article from:
- Quick Frozen Foods International
- Article date:
- July 1, 2007
CopyrightCOPYRIGHT 2007 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The creative poster adorning the Negocios Industriales Real S.A. (NIRSA) booth at the National Restaurant Association Show in Chicago, May 19-22, depicted two heads-down, tails-up vannamei shrimp positioned side by side to depict a heart shape. The text accompanying the graphic art read: "Real Love from Ecuador."
"Real," which is the Spanish word for "Royal," coupled with a king's crown, is NIRSA's brand name and logo. It, along with the word Congelados (meaning: frozen), is emblazoned upon the frozen shell-on Shrimp Mediano and Fillets of Tuna in 454-gram packages.
"These are part of an expanded assortment of retail products ...