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Article: NEW MANAGEMENT AGREEMENT ANNOUNCED FOR DETROIT FREE PRESS/MAZDA INTERNATIONAL MARATHON
- Article from:
- PR Newswire
- Article date:
- March 31, 1995
CopyrightCOPYRIGHT 1995 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DETROIT, March 31 /PRNewswire/ -- The "Detroit Free Press" announced today that IMG will become the exclusive marketing and management coordinator for the Detroit Free Press/Mazda International Marathon.
The "Detroit Free Press" will continue to own the Marathon and its related support events such as the Motor City Sole Stampede & Challenge, Pasta Dinner, and Health & Fitness Expo. In its new role, IMG will be responsible for the marketing, sponsorship and promotional activities for the Marathon. In addition, IMG will manage all operational aspects for the Marathon and its support events.
"The Marathon has a long tradition with the 'Detroit Free Press' and ...