|
|
Article: Analysis: The fall and rise of Leagas Delaney.(Leagas Delaney Group Ltd.)
- Article from:
- Marketing Week
- Article date:
- August 9, 2007
- Author:
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Leagas Delaney is on a roll. The agency has won five out of five pitches in 2007, including VTech and The Body Shop, and observers believe the 27- year-old agency, which has five international offices, has the feel of a start-up. Some add its famously "difficult" co- founder Tim Delaney is mellowing and that a fresh, hard-working management team has added new dynamism to the London agency.
Yet others think the new business blitz is merely a temporary renaissance rather than a trend; the latest high on a turbulent journey even Delaney himself admits has been a "rollercoaster" ride.
For now, says Delaney, the agency is riding high on confidence and the ...