Article: ¿Como compiten las firmas latinoamericanas en los mercados globalizados? La estrategia del Grupo Empresarial Antioqueno para enfrentar la competencia internacional: el caso de Inversiones Nacional de Chocolates.

ABSTRACT

This paper presents the results of a research study conducted in Colombia. It was part of the Latin American project titled Can Latin American firms compete?, which was sponsored by the Garvin School of International Management at Thunderbird University. The purpose of the study was to determine how some Latin American companies have successfully expanded into international markets and to identify business models and common characteristics of these companies and their affiliates in other regions worldwide. The foods division of the Colombian "Grouo Empresarial Antioqueño" (Antioquia Business Group), which consists of a conglomerate of companies owned by ...

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