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'Planet' Set Spinning.(Discovery Communications' Planet Green)
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Multichannel News
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August 13, 2007
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Copyright informationCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Stuart Miller
Discovery Starts Brand-Building Push, Plans First Major Affiliate Campaigns
From specials to primetime blocks, many networks are incorporating green programming into their lineups. But Discovery Communications has gone even further: Next winter, the Discovery Home channel will be relaunched as Planet Green, a 24/7 green brand.
Planet Green will feature a programming slate devoted to all aspects of the green lifestyle, from celebrities' environmental efforts, to the debate about prioritizing organic versus local food, to green design, architecture and engineering.
'It's an exciting marketplace right now for green, so this is a great time to be ...
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