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Article: Paper towels get a second life.(growth in demand for paper towels)(Report)(Table)
- Article from:
- Mass Market Retailers
- Article date:
- July 16, 2007
CopyrightCOPYRIGHT 2007 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Paper towels may be less expensive and more disposable than the cloth variety, but manufacturers are positioning them as more than just cheap alternatives.
Category leader Procter & Gamble Co. (P&G) promotes its Bounty paper towels as soft and durable and tells consumers they can rinse, wring out and reuse a single sheet to complete tough cleaning chores.
The company's recently completed "One Sheet Challenge" contest, in fact, offered a $30,000 kitchen makeover to the consumer who submitted the best story about using a single Bounty paper towel to tackle a tough cleaning job.
P&G offers a variety of two-ply paper towels aimed at ...