Article: Newsday, Melville, N.Y., Neil Best column.

Byline: Neil Best

Aug. 12--The NBC news release about the 2008 Olympics read like a parody of 21st century sports media.

"Most ambitious single media project in history!"

"More than 3,600 hours of coverage!"

"Surpasses combined total of all previous Summer Olympics!"

"Nearly 212 hours per day for 17 days!"

It went on from there. (I inserted the exclamations.)

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