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Article: BULGARI TO ENTER SKIN CARE MARKE.
- Article from:
- WWD
- Article date:
- August 3, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Stephanie Epiro
MILAN - After building its fragrance portfolio, high-end jewelry firm Bulgari will strengthen its presence on beauty counters with a new skin care line.
Fifteen years after launching its first scent, called Eau Parfume au Th Vert - which originally was a gift to the Roman jewelry firm's top clients - Bulgari will introduce its 15-stockkeeping-unit skin care line in October in a limited distribution network that will include 150 doors in Italy.
At a launch event here for the line, Bulgari's chief executive officer, Francesco Trapani, said the company's fragrance division has a new moniker, Bulgari Parfums et Cosmetiques. ...